The Bio Psychosocial Allows The Person / Group / Community...

The bio-psychosocial allows the person/group/community seeking assistance to tell their own story. It includes the following aspects: Physical/biological, emotional/psychological and social/cultural/historical. The bio-psychosocial assessment is comprised of any hereditary illness or conditions within the family, neurological issues (e.g. learning disables), health care (including prenatal, preventive, dental, mental health) and illnesses and hospitalizations. Additionally, it is comprised of health, medication concerns, and history of substance abuse, physical exam, and concerns regarding the persons’ physical environment, PowerPoint Presentation (2012). I am currently an Administrator within a New York City (NYC) agency which provides services to the mentally ill population throughout all of the NYC Correctional Facilities. Mental health diagnosis include but are not limited to Bipolar, Schizophrenia, and Major Depressive Disorders. According to Greene Blitz (2011), mental health needs of People of Color are inadequately addressed. People of Color have less access to mental health services and are thus less likely to receive them. The client population throughout the NYC Correctional Facilities are predominately disenfranchised African – American and Latino men and women. Many patients within the criminal justice system are at risk of recidivism due to their lack of education, substance abuse issues, unemployment, and / or underemployment. An individualShow MoreRelatedSpiritual Formation Across the Lifespan Essay7723 Words   |  31 Pagesthat spirituality and religious beliefs are integral to the nature of the person and have a vital influence on human behavior (Hugen, 1998). Canda (1988) identifies spirituality as a basic aspect of human experience, both within and outside the context of religious institutions. If a social worker is going to approach a person in a holistic manner, he or she must be willing to consider each person as a wondrous compilation of bio-psycho-social-spiritual elements. In this way, workers will have an extremelyRead MoreClient Presentation And Service Delivery10192 Words   |  41 PagesV5 â€Æ' Contents Introduction 4 The Changing Life 6 Stages of Human Development 7 Physical Development†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....8 Psychological Development Social Development Cognitive Development Affective Development Theories that Inform Community Services Practice 10 Attachment Theory Trauma Trauma Theory Identify Relevant Support for Clients 12 Outcomes Measurement Tools 15 ABAS-II – Adaptive Behaviour Assessment System The Griffith Mental Development Scales (GMDS) The Bayley Scales

Ph Levels Lab Report Essay - 871 Words

The relatively close pH levels of Tap Water, Spring Water, Flavored Water, and Seltzer Water. Introduction This experiment was performed to investigate the following hypothesis: The following four different types of drinking water (spring water, seltzer water, tap water, and flavored water) we test will relatively have the same pH level. Our group decided to test different types of drinking water to see if a pH level of tap water is comparable to other types of water. Many people believe that city water has many chemicals, causing us to form the expirement to see how close the different types of drinking water’s pH levels are. Materials and Methods For the first part of our exiperiment we used the Red Cabbage Indicator. Red†¦show more content†¦We then moved the electrode in one of the beakers of water we wanted to test. We measured the pH level, recorded it, then placed it back into the clean water it was orignally in. We repeated these steps for each of the different type of drinking water. The control treatment in our expirement was thr red cabbage indicator. The dependent variable is the pH of the water. The independent variable is the different types of drinking water ( tap water, spring water, seltzer water, and flavored water). The standard variables in the expirement are the clean test tubes, the clean pipettes, the Paraflim, the pH tester, and the pH levels pH 2, pH 4, pH 6, pH 7, pH 8, pH 10, and pH 12. Results Table 1 shows the standard of the standard of the expirement. It is used to compare the color of the red cabbage expirement to form an educated guess on the pH level of the different types of water. Table 2 shows the pH numbers we got from the red cabbage expirement and from the pH tester. This informations enables to compare the red cabbage and the pH tester numbers in order to prove the red cabbages accuaracy, and to prove our hypothesis that all of the pH numbers of the different types of drinking water are relatively close. Table 1: Red Cabbage Indicator standards pH LEVEL | COLOR | 2 | Red | 4 | Pink | 6 | Purple | 7 | Dark Purple | 8 | Blue | 10 | Dark Green | 12 | Green | Table 2: Table of redShow MoreRelatedEnzyme Kinetics Lab Report: The reaction rate of enzyme, -amylase in Starch-Iodine solution at different temperatures and pH levels1980 Words   |  8 Pagesthe relationship between enzymatic reaction affected by temperature and pH. Through the testing the enzyme at different temperatures, and different pH levels; it would determine at which temperature and pH level the enzyme worked the most efficiently. Analyzing absorbance of the solutions with spectrophotometery will determine the reaction rate. To test the optimal pH, the starch and a buffer were combined at a specific pH level and tested the absorbance of a solution at various times. To resolve theRead MoreScience Essay743 Words   |  3 PagesAssignment: SCI103 Phase 1 Lab Report Title: Measuring pH Levels Instructions: Enter the Virtual Lab, and conduct the experiments provided before going out into the filed for additional research. Please type your answers. When your lab report is complete, submit it to the Submitted Assignments area of the Virtual Classroom. Part I: Answer the following questions while in the Phase 1 lab environment. Section 1: You will be testing 4 known solutions for pH levels using a standard wide-rangeRead MoreEnzymes Lab Report1657 Words   |  7 PagesEnzymes Lab Report Inroduction In this lab we explore an enzymes activity and how it can be affected by changes to its environment. An enzyme is a protein and is a catalyst to chemical reactions. It helps accelerate reactions by lowering the activation energy, which is needed for reactions in cells to progress at a higher rate. Activation energy is the minimum amount of energy needed for a chemical reaction to occur, yielding products from a given set of reactants. (Unit 7: Enzymes lab) ProductsRead MoreThe Effect Of Low Ph On Enzyme Activity1007 Words   |  5 Pages The Effect of low pH on Enzyme Activity Name Institution Affiliation Outline Enzyme: Amylase Source: Barley Substrates: Starch from potatoes Iodine Method: Time-based experiment on the enzyme s reaction to converting Starch into sugars by testing the amount of time in which a 2 cm3 of starch solution would be converted to sugars. Control Group: †¢ Amount of Iodine †¢ Amount of Starch Sample Size: 1.50 g Introduction Enzymes are typically proteins and act as catalysts for variousRead MoreLab Report On The Ph Of The Potential Hydrogen Ion Concentration Of A Solution1492 Words   |  6 Pages Chapter 7 Lab Report Background Research pH is a measure of the potential hydrogen ion concentration of a solution. Solutions that have low pH’s or a ph level below 7 are considered acidic. Solutions that have a high pH level or above 7 are considered basic. The pH scale measures how acidic or basic a solution may be. Some examples of solutions that have high acidity and a low pH level are Battery acid, lemon juice, and vinegar. Some solutions that are basic and a high pH level are soapy waterRead MoreEssay on Abstract 1 Finale1653 Words   |  7 Pagesï » ¿Abstract During this lab report our objective was to take a closer look at enzymes. As a group we analyzed the enzyme catecholase which catalyzes a reaction with the substrate. The substrate is called catechol which becomes a product of benzoquinone. Within two lab reports we focused on factors affecting reaction rate with enzymes. We also designed our own original experiment to examine enzymatic activity. Our experiment was to test different PH ranges on enzymatic reaction rate. We used the sameRead MoreMicroscope Lab Essay701 Words   |  3 Pages Virtual Lab Unit 3 1. Briefly describe the steps required to  aseptically  transfer bacteria from an unknown to a tube of liquid broth.   You might have to research this using the T button (Tell Me More About...) To aseptically transfer bacteria from an unknown to a tube of liquid broth you have to flame the loop or wire before you begin to sterilize it. You then remove the caps from the tubes and flame the mouths of the tubes to prevent air-borne contamination. When all this is done, you haveRead Morelab report 5 Essay1066 Words   |  5 Pagesï » ¿BioLab3 Lab Report 5 Enzymes Student Name: Cooper Lyon I. Enzyme Structure and Function EXERCISE 1 – Preparation of an enzyme activity standard At five minute intervals over the next fifteen minute period, record the color intensity of the solution of each test tube. Time (min) Tube S1 Potato Extract + Catechol Tube S2 Potato Extract + Water Tube S3 Catechol + Water 0 Shade of Yellow Clear/Milky Clear/Milky 5 Shade of Yellow Clear/Milky Clear/Milky 10 Orange Clear/Milky Clear/Milky 15Read MoreLab Report on Measuring the Rate of Conversion of Hydrogen Peroxide using Enzyme Catalysis664 Words   |  3 PagesLab Report on Measuring the Rate of Conversion of Hydrogen Peroxide using Enzyme Catalysis In essence, the main objective was to use chemical titration to measure and then calculate the rate of conversion of hydrogen peroxide (H2O2) to water and oxygen by using the enzyme catalase. Other purposes of the lab were; to measure the effects of changes of temperature, pH, enzymes concentration, and substrate concentration on rates of an enzyme. The lab was also an opportunity to see a catalyzed reactionRead MoreInvestigating The Rate Of Enzyme Activity Within A Experiment Essay1179 Words   |  5 Pagespurpose of this report is to determine which catalyst effect the rate of enzyme activity within a experiment. Enzymes lower the energy of activation by binding with substrate in chemical reactions to allow the reaction to occur. energy activation is the reguired amount of energy required amount of energy needed to start a chemical reaction. This decreases the faster the enzyme reaction goes by the shape change on an active site. the conclusion is that the enviromental conditions such as pH, temperature

Racism The Artificial Category of Race Essay - 1796 Words

Racism: The Artificial Category of Race THESIS: Scientists and other intellectuals recognize the modern concept of race as an artificial category that developed over the past five centuries due to encounters with non-European people. Even though people still attempt to organize humans into categories according to their race, these categories have been shown to have no scientific basis. The term race is a modern concept. Its definition has adopted radically new meaning over the past few centuries. Currently, the term is used to characterize differences among human groups. According to the Oxford English Dictionary the term race in 1512 is a group or class of persons, animals, or things, having some common feature or†¦show more content†¦Classification resulted in the word race being an indication of human species, kind, variety, and type. Thousands of other systems were developed, designed to classify humans to a race according to their skin, brain size, violent behaviors, and intelligence (Holli 132). Physical characteristics, such as hair textures and color, nose, lips, and muscles, sexual habits, morals, and religion were also considered as criteria to assign a race to a human being. Fundamental systems based mainly on physical characteristics allowed scientists to justify racial group placement. Scientists and other intellectuals recognize the modern concept of race as an artificial category that developed over the past five centuries due to encounters with non-European, even though scientists attempted to organize humans into categories according to their race, they have been demonstrated to be unscientific in this century. The definition of race, is a group of people who have certain well-marked characters in common, evolved from terms including races of horses over the past five-hundred years. The word race was first used by the European Americans to describe people they were unaccustomed with. The definition has had numerous meanings including such as, a race of horses, a strong or rapid current of water flowing through a narrow channel, a set course or duration of time, and a track or channel inShow MoreRelatedRace Is An Artificial Category Created By Mankind1067 Words   |  5 PagesRacism is something that everyone has witnessed. People all over the world have been affected by discrimination. Many individuals believe that race is strictly biological however, it can be so much more. Racism deals with not only biology and ancestry, but also social and ethical practices. This discrimination is an artificial category created by mankind. The majority group creates and enforces the beliefs of that grou p onto others of society. These beliefs allow for a majority group to feel superiorRead MoreAffirmative Action Should Not Be A Program1540 Words   |  7 PagesCombat racism, with more racism. That is a strategy that seems so backward in thought that it should not be a program in modern American government and yet is still very active today. Affirmative action is defined as â€Å"the practice of improving the educational and job opportunities of members of groups that have not been treated fairly in the past because of their race, sex, etc† (Merriam-Webster). Affirmative action creates a blatantly unfair advantage in college and job applications to non-minorityRead MoreWhen An Idealist Writes About Racism / Stereotypes1467 Words   |  6 PagesHannah Mecum Mrs. Gallos English 3 Honors 18th April, 2016 When an Idealist Writes About Racism/ Stereotypes A young woman is walking alone on her way back from a long night shift and she passes an ally. There’s an old, huddled dark skinned old timer plopped in the ominous mouth of the allway and this woman (who was raised to have common sense) clutches her purse and refuses to look in the twinkling man’s eyes. She also refuses to acknowledge him when he calls in a sickly tired voice, â€Å"HaveRead MoreChallenging Government Policy That Perpetuate Racism Essay1781 Words   |  8 PagesGovernment Policy that Perpetuate Racism The United States Constitution was written by the founding fathers, also known as the framers, in the 1700’s which structured the government, as well as government policies. When writing the Constitution, the framers expected that future governing of the United States would be done so by individuals that would think and look like themselves; therefore, the framers did not take into account individuals of a different race or of a different ethnicity. As aRead MoreThe Atlantic Slave Trade Does Still Impact Racism Today1164 Words   |  5 PagesThe Atlantic slave trade does still impact racism today in the US. The struggles over slavery gave a civil war, segregation, Jim Crow laws, and finally a civil rights movement to help us move forward and progress. Many scholars argue that slavery created racism, in the artificial categories of black and white. Racism was created, at least in large part, to justify slavery. To dumb it down for people who really don t understand is raci sm is basically racial prejudice or discrimination. Some mayRead MoreRacism Is Not Always A Choice It s The Culture And How Your Raised Essay1726 Words   |  7 PagesRacism is not always a choice it’s the culture and how your raised. If your raised to love your going to love if your raised to hate your raised to hate. And you get a certain image of people that’s not true. Racism is something something we ve all witnessed. Many people fail to believe that race isn’t a biological category, but an artificial classification of people with no scientifically variable facts. In other words, the distinction we make between races has nothing to do with genetic characteristicsRead MoreThe Media s Influence On Society s Attitude Toward Pointing Out An Apparent Ongoing Struggle Between Whites And Blacks1668 Words   |  7 Pagesnewspapers? Many stories in the news relate to racism: police brutality, education, crime; the media has a way of portraying these matters or sp ecific incidents to suggest that a vast majority of Americans are racist. What might happen if the media, specifically, and society in general, were to focus on the good aspects of our world and the positive sacrifices that individuals make to create a better world? I wouldn’t be so naà ¯ve to say that racism doesn’t exist, or imply that racist-motivated incidentsRead MoreSummary Of The Ruminant Animal Essay1259 Words   |  6 PagesSlavery is abolished. Segregation is prohibited. How far has American society progressed in the subject of racism? Claudia Rankine’s Citizen offers a look into the problems that persist today through a compilation of stories and images. She uses facts and literal explanations along with multiple forms of symbolism to express numerous flaws still happening today. Focusing only on one symbol used in the lyric, the ruminant animal, Rankine portrays the American culture’s habit of pressuring peopleRead MoreRace As A Cate gory Of Difference Essay2145 Words   |  9 Pagesthe construction of categories of difference to create meaning and explanations for the distribution of societal roles and statues is essential to analyzing the creation of language and culture. In its most basic form, societal ideologies and value systems deliver themselves through language that shapes the perception of difference and phenomenon. Race plays a particularly important role as a category of difference in American society; the language most directly related to race often coming underRead MoreRace and the Census: Effect on the Social Context of Cultural and Social Identity1383 Words   |  6 PagesThe focus of this research study is to explore the construct of race in the census survey and the effect that it has on the social context of both cultural and social identity. These changes are based on the evolving landscape of the population as it pertains to the characteristics of its people. The Census was first administe red in the 1790 and would take place every ten years . Its main purpose was to better respond to the needs of its citizens and how the government would represent the growing

Nurse Staffing Ratios free essay sample

Not only has the safety and quality of patient care suffered, the working conditions in hospitals have also got worse due to the hospitals not keeping up with increase demand of nurses (Welton, 2007). Hospitals that don’t have adequate staffing tend to have an increased rate of negative patient outcomes. Some of these negative outcomes that are potentially caused by the decrease in nursing care are shock, pneumonia, cardiac arrest and urinary tract infections (Stanton, 2004). This has led to state legislatures adding mandatory laws that promote adequate staffing regardless of the severity or acuity of the patients. The additional costs that are required to staff the hospitals with additional registered nurses are unfunded which means that staffing can be decreased in other work areas (Welton, 2007). This shortage is a problem that is affecting not only the patients, but also the staff. Nurse management and leadership play a significant role in finding a balance among all involved. We will write a custom essay sample on Nurse Staffing Ratios or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Throughout this paper, the author will be discussing how the managers and leaders play a significant role in the issue of nurse staffing ratios in order to promote quality and safe care for the patients. Also, the author will discuss some tools and skills that are beneficial in supporting the nursing staff and the overall demands in the hospital setting. Managers and Leaders In every hospital and organization, managers and leaders are both required in order to promote an overall well being and to ensure that all the needs and demands are being met for both patients and staff. Both managers and leaders are responsible in assisting and keeping the hospital or organization running and promoting the organization to continue into the future. Managers and leaders have different distinct roles, but the ones that are the most effective, are the ones that will combine the roles and functions into their workday everyday. There roles and responsibilities can be similar, but also can be different. A manager can be a leader, but a leader isn’t necessarily a manager (GCU, 2011). Managers A manager should make sure that the resources that are provided to the staff are useful, effective, and helpful. The manager should ensure that they have the adequate amount of resources and tools in order to complete there work and job. When it comes to the issue of nurse staffing ratios, the manager has the responsibility of making sure that the unit is staffed to meet the demands of the patients and there level of care, or acuity (GCU, 2011). Utilizing there skills in leadership, quality care, people and communication can all be of benefit. Leadership skills, such as leading by example, are necessary for nurse managers. Quality care skills can be beneficial to gather the necessary data and provide adequate staffing to promote and improve overall performance. People skills are used to interview new employees and hopefully increase staffing for the hospital. Communicating skills are vital for conducting staff meetings and communicating concerns and issues that the nurses may have (Donnelly, 2003). Having this open communication with the nurses and staff can benefit not only the patients, but also the staff. In order for the manager to be effective, they must be consistent. The manager can make a nurses life easier by advocating for them and assisting them with there job responsibilities and concerns (GCU, 2011). Leaders Leaders are those individuals that help to encourage and promote the growth of a hospital or organization. A leader is one that encourages those around them to move forward, and promote optimal care. Leadership is something that takes work and requires one to know there leadership skills and potential. Knowing yourself, effectively communicating your vision, and building trust with others are all parts of being a great leader. This is true with nurse staffing ratios, building trust with the other staff can help in them opening up and communicating how they are feeling about there job mentally, emotionally and physically. As the leader, you want to first establish a vision, and see where the patient, staff, and organization would benefit. When discussing the nurse staffing ratio, you could discuss strategies or other resources that would take some of the responsibilities off the nurses’ workload. It is important to listen and encourage the staff to communicate with one another regarding there concerns and patient workload. This will help the leader have the support when she discusses it with the manager, or administration. There are many barriers when it comes to increasing the staffing, so it can be difficult and take time to see a change happen. Leading by example, motivating and inspiring the other staff are all roles of a leader that can uplift the work environment. As a leader, personal interest, goals and conflicts should not impact the overall goals of the hospital or organization (GCU, 2011). There are times when communication skills are not seen as important compared to other management and leadership skills (Hauser Preston, 2005). When interviewing the author of this paper, Maureen Halstead (personal communication, September 14, 2012), she revealed that she is a leader of her nursing unit and focuses a great deal of time on educating the other staff members. â€Å"I feel that more emphasis needs to be put on communication techniques because if you’re not communicating effectively with the team, then the end result will not be a positive one† (Maureen Halstead, personal communication, September 14, 2012). She revealed that her idea of effective communication is both verbal and nonverbal. Being a good leader, you need to lead by example and carry out that vision effectively on an everyday basis† (Maureen Halstead, personal communication, September 14, 2012). She also feels having the respect and trust from the other staff members is a vital part of being a great leader. Setting up staff meetings to listen and get feedback from all staff members can promote nurse satisfaction, teamwork, and su ccess. Once the issues are addressed, following up and giving feedback can assist in leadership and staff relationship (Maureen Halstead, personal communication, September, 14, 2012). In conclusion, there has been a great deal of research that has been conducted regarding the issue of nurse staffing ratios and the impact it has on patient outcomes. Nurse staffing in the hospitals is a main concern because of the impact it can potentially have on the safety of the patient and the overall quality of care (Stanton, 2004). This has been a problem that has been ongoing for quite sometime. The understaffing of nurses is not only impacting the patients, but also the entire hospital and organization. Nurse can be overworked which can lead to employee burnout (Welton, 2007). Both managers and leaders have certain skills that play an important role in the success and growth of the hospital, and both the patient and employee satisfaction. Some of these skills are integrated by both management and leadership. Regardless if one is a leader or manager, they must be aware of what their role is when utilizing their communication skills both in and out of the hospital (GCU, 2011). Being aware of there roles, skills, and resources can help them to lead by example, which is one of the skills that makes a successful manager and leader.

For The Love Of The Game Essays - , Term Papers

For The Love Of The Game For The Love of The Game by Michael Jordan Everyone has a hero. Every kid has a dream, and if you ask 10 kids what their dreams are and who their hero is, more than half of them would say Michael Jordan. He is a true role model not just for little kids, but for everyone around the world. I have read Michael Jordan's latest biography called For the Love of the Game, and it was the best autobiography or any book period about an athlete I have ever read. In the book Jordan describes what it is like being a true champion. He tells what it was like to go through the hard times, and the glory days as well. He is known as one if not the best, basketball players to ever walk the face of the earth. I like the part in the book where Jordan was telling how he got cut from the J.V. basketball team, and then he worked hard and now he is known as the greatest of all-time. He worked hard shooting in his driveway, in the cold, and at the play ground. Reading this book has made me realize that if you do hard, in the long run it will pay off. I have watched basketball games, and every time I watch Jordan, I watch in amazement. Now I know why and how he is such a great player. People look at sports and don't realize how much of the game is mental. Jordan not only is a great athlete and basketball player, but he is one if not the smartest player in the game too. He knows how to get in player's heads, and distract them for their game plan. One of the saddest parts in the book was when he was telling about how Jordan lost one of his best friends, best teacher, and biggest fans, his father. James Jordan. Michael and his father were very close. James Jordan was shot and killed by some punks, and didn't deserve to die. Michael and the whole family was devastated, and after Michael won the championship that same year his father died, he cried cause all that he went through ,and still won, and thought about his father. All the emotions just got to him. One of my favorite parts in the book was when Jordan tells bout what it is like to go out in public, and have everyone mob you and ask for autographs every where he goes. He doesn't mind giving autograph's but fans need to respect his privacy and give him some space too. It was also interesting to hear about when he played on the Olympic teams in ?84 and '92, and how fun it was to play with his friends and people who he has played against his whole career. In 1992 the U.S.A team dominated the world and even before they began to play games, he said that they had so much fun, everyone there was there to bring back a gold medal, but they had fun too. In the book it also talks about how Michael was fined $5,000 a game for every game he wore his own basketball shoes, when they first came out. Well Nike paid for the fines, and they thought I t was worth it because it was great advertisement, to have the best basketball player wearing your shoe, when everyone is doing what he does. Now Jordan makes about 20 million dollars in advertising and shoe deals, so now that he is retired, he is still making more than half the players in the league. People say athletes are paid way too much, but if we keep going to see them perform and like to see them perform, we keep giving them all that money. They are the ones that fill the stands day in and day out. So if they keep getting what they want, why should they stop getting all that money. People are happy when they go to games and when the team wins, so owners need to pay that money to keep the team winning, so people will go to games. Michael Jordan brings people

Eight Different Types of Content Writing That Can Make You Money

Eight Different Types of Content Writing That Can Make You Money Content is the material produced To access this sort of work, try contacting agencies that work for clients marketing agencies, content houses, web development agencies, SEO companies, and the like. There is also a wide range of content platforms and job boards that put work the way of freelancers, such as Upwork, ProBlogger, and Contently. You can also source content work Product pages Businesses often use freelancers when they have a huge number of products and need unique copy for each – DIY products, say, or auto components. Here youll often have a specific template to follow, plus instructions on brand voice. PPC (pay-per-click) ad copy These are the paid-for ads that appear among your search results when you look for something via a search engine. Many businesses still live or die on their ability to rank highly in search, so will spend a lot of money on a range of PPC ads. The copy has to follow a strict but easy-to-learn template. PPC stands for pay per click – the search engine gets a small fee whenever anyone clicks on an ad. Destination guides Travel companies often use these factual guides for the places around the world they serve. The guides are usually written to a specific template and tone of voice, and will be designed to help the business improve its search rankings. Social content Many businesses use freelancers to help them keep up a supply of fresh tweets, LinkedIn posts, and Facebook posts. You may be repurposing content, highlighting competitions or giveaways, or creating new copy based on news stories that are relevant for the business. Featured snippets Featured snippets are those pulled-out sections of content that appear high on a search results page, often in the form of a list or QA. Because these look like Googles ideal answer to a query, they attract lots of clicks, and businesses try to (re)write their copy to get it selected as the snippet for a particular search query. Theres a whole best practice here, but youll usually be given guidelines. One tip is to adopt a neutral, Wikipedia-style tone thats not salesy or self-serving. Blog content   Blogs are still a very popular content tactic for businesses. Typically posts will be an expert take on a topic that the business has expertise on, e.g., an insurance company might look like at the impact of climate change on premiums. You may need to interview an expert, usually ebooks In content terms, these are usually lively, very visual, in-depth pdf treatments, editorial rather than salesy in flavor, of a particular area that a business wants to show potential customers it knows about. For example, an office massage company might want an ebook called Ten Fun Ways to Motivate Your Staff – one of which will just happen to be massage, of course. UX copy A more specialized – but still learnable – area, UX copy is all the text elements that help a user move through an online process such as opening a bank account or completing a holiday purchase. Here you usually work with wireframes of the planned digital route. The UX copy must be economical and intuitive and will often be tested several times with real users.

Sexual Dysfunctions Research Paper Example | Topics and Well Written Essays - 1500 words

Sexual Dysfunctions - Research Paper Example Some of the very common sexual dysfunctions or disorders are: sexual desire disorders, sexual arousal disorders, orgasmic disorders, sexual pain disorders, paraphilias (in which the person experiences intense sexual urges toward non-human things, children, etc.), gender identity disorder (in which the person wishes to be of the opposite sex due to dissatisfaction of the gender roles assigned to his/her sex), and many more. Also, sexual dysfunctions may be classified as primary or secondary in nature. A primary sexual dysfunction is one which a person has always been experiencing. A secondary sexual dysfunction is one which a person has started experiencing after being normal all his life. A woman who has always experienced pain during intercourse has a primary sexual dysfunction; while, a woman who has started feeling pain with a current partner and did not experience it with any of the previous partners has a secondary sexual dysfunction. This paper intends to elaborate upon one spe cific kind of sexual arousal dysfunction in men: erectile dysfunction. Erectile Dysfunction Videbeck (2010) defines erectile dysfunction (ED) as â€Å"a persistent or recurrent inability to attain or maintain, until completion of the sexual activity, an adequate erection, which causes marked distress or interpersonal difficulty† (p.156). ... The blood flow sustains in the penis for such a brief time period that is not enough for the man to achieve and maintain a firm erection. This also results in an inability to ejaculate. For a perfect erection, the nervous system must be healthy enough to conduct sexual impulses from the brain through the spinal cord to the penis. Also, the arteries located in the neighborhood of corpora cavernosa must also be functioning properly. A malfunctioning nervous system or imperfect arteries near corpora cavernosa may cause ED. Moreover, ED can also occur if the muscles and tissues that are located inside the corpora cavernosa are not smooth, or if there is an insufficient supply of nitric oxide inside the penis. Some of the most important risk factors that are likely to cause ED are: advanced age, cardiovascular disease, diabetes mellitus, high cholesterol, cigarette smoking, recreational drug use, depression, psychiatric disorders, and stress (MedicineNet Inc., 2011). Symptoms The symptom of ED is not being able to achieve and maintain an erection. Since, it has been described above, let’s jump onto the diagnosis section. Diagnosis Diagnosis requires that the patient and the physician share a good communicative relationship so that the cause of ED is identified and its severity is taken into account. During diagnosis, the physician brings into consideration questions like: is it really ED or the patient is confusing it with loss of libido or premature ejaculation? Are there any psychological factors involved? Is the patient being able to maintain involuntary erections in the morning or during sleep (which are usually maintained by men having psychogenic ED)? Are there any physical factors causing atherosclerosis resulting in ED? Is ED a result of any